Global eSports Promotion Strategy

Building Collaborative Networks

• Forming partnerships with major eSports associations in Asia, as

well as global federations.

• Launching joint projects for talent development and research.

Region-Specific Strategies

• Leveraging PC cafe networks and a vast market base.

• Korea: Establishing global leadership through advanced education and

competitions.

Community Activation

• Operating community programs that reward fans and players with CKEC

Coins.